Social ventures are always on my mind. Recently in a forum discussing the success of NGOs in the Darfur Conflict we came to several realizations. One that Human Right Activist in Darfur has been (comparably) so success is the use of celebrity endorsements.
Using natural tendencies of society to help remedy societal ills is the right prescription. We admire and aspire to be like our favorite celebrities. Employing their societal clout to a social venture they will be able to raise awareness and funds.
The situation in Darfur is dire but it is not be ignored. With the help of celebrities like George Clooney, Senator Obama, and Angelina Jolie awareness for Darfur is high. Lets make is style statement of social awareness and involvement.
I am interested in study how exactly celebrities choose their causes and what impact they have. What are the most successful celebrity activist. How and what do they do? Understanding these questions will help give you social venture instant viral growth. Leveraging popularity of celebrities does not trivialize the issues but in a natural way engage a normally sedated populous.
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